NHL’s deal with NBC yields a cornucopia of Thanksgiving treats






The Bruins' traditional post-Thanksgiving Day game, this year against the Red Wings, will launch NBC's national coverage of the NHL five weeks earlier than usual. (Damian Strohmeyer/Sports Illustrated)
On Nov. 29, 1991, the Bruins hosted the Canadiens in an afternoon game. It was the day after Thanksgiving and Boston defeated its fierce Montreal rivals 5-4 in overtime. Whether it was superstition, a strong fan response or smart marketing, the B’s repeated the post-Turkey Day match the following season, this time against the Hartford Whalers (again an OT victory for the home side) and this Friday afternoon game has been a fixture on Boston’s calendar ever since.
Now, 20 years later, the NHL and NBC are turning this tradition into a special event, one that is emblematic of an innovative new era for a league historically considered second-rate in the areas of marketing and promotion.
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